The remodeled Real Madrid Santiago Bernabeu Stadium has the purpose of hosting events every day from concerts to every kind of sports events
Real Madrid President Florentino Perez has one of the most ambitious projects not only in sports but on the global entertainment business. The old idea of a stadium just working on match day for the local team is gone. Real Madrid has an ambitious project that could be summarized as the intention for the Santiago Bernabeu to be used every single day.
Of course, it is the iconic arena of the Champions League’s most successful team. However, that’s only one of the many uses such a place could have. The first non-sporting event taking place is the Spanish date of The Eras Tour from Taylor Swift. Besides concerts and football, other sports categories are interested in having an appearance.
The NFL will come to Spain in 2025, UFC is not confirmed yet
The Santiago Bernabeu stadium will host a National Football League (NFL) regular season game in 2025. The announcement of this news occurred at an event held at the Mandalay Bay Hotel in Las Vegas, two days before the Superbowl. It will be the first time that an official American Football League match is played in Spain. Roger Goodell, The representative of the NFL, assures that the game has been organized thanks to an alliance with Real Madrid and the city council.
Despite it being a sport with American DNA, the NFL has been trying to expand its global market for years, following the example of the NBA, which decided to go in search of fans beyond borders. The American Football League has organized 50 official matches in other countries. The first of them was played in 2005 in another football cathedral, the Azteca Stadium in Mexico City.
This, however, is not the only sporting event looking directly at Spain. Recently proclaimed Featherweight UFC World Champion Illia Topuria recently spoke about the possibility. The Spanish-Georgian athlete claimed there is only one possibility for him to fulfill his goal of fighting Conor McGregor. He asks for the fight to be held in Spain and for the venue to be the Santiago Bernabeu. The remodeling of the white coliseum has fascinated the fighter who does not consider any other option. Dana White, CEO of UFC welcomes the fact that the fight could take place at the Santiago Bernabeu. The CEO knows that the UFC now has an unusual impact in Spain. He knows he has to take advantage of this circumstance.
The latest technology in the Santiago Bernabeu is one of the reasons behind all this attention
Besides obviously the amount of seats available, the unbeatable location in the center of the Spanish Capital and, of course, the importance of Real Madrid in sporting history one of the biggest investments of this remodeling is the technical side of it all.
The pitch removal system is a revolutionary technology no other stadium in the world has. Based on the idea of making a totally multipurpose ground the floor can be changed every time it needs. This opens endless possibilities from placing seats on a concert venue to setting any type of playing field for other sports.
The end of the remodeling is planned for early 2024. We are only a few months away from seeing the end result. For instance, when the last matches of Laliga take place or when concerts like the mentioned Eras Tour takes place.
Guillermo Lorenzo Manzano
