The artist will host her last concert in Tokyo two days before her boyfriends grand match, can we hope for a Taylor Swift Superbowl side show?
Taylor Swift holds enough status to make the Superbowl relevant for non football fans. Travis Kelce‘s squad will fight for glory in the iconic final, but, can Taylor make it on time to see the match?.
The Superbowl takes part Monday 12th of February. Taylor‘s Asian tour begins with a Tokyo four-header on days 7, 8, 9 and 10. The following concerts will be the Melbourne double header on the 16th and 17th of the month. Apparently this could be an easy task for Swift and the very own embassy of Japan confirmed she can make it on time no matter the timezone difference and the tight schedule. Billboard eras tour dates for Asia, Europe and Australia
The singer from Pennsylvania again proves even the government looks up to her and knows the importance of her fanbase. The official statement even got some references to make Swifties excited about it. So it appears the Swift-Kelce relationship will keep giving the Superbowl a big appeal for non football fans.
However, this is not the main obstacle since once in US territory, Taylor Might encounter another problem when she cannot find a parking space for her private helicopter, this is because the four airports near Las Vegas already have the 475 existing spaces occupied for the date on which the Super Bowl will be played.
Taylor Swift has a huge impact on the NFL
The artist has become the best business in the NFL thanks to her relationship with Travis Kelce, star player of the Kansas City Chiefs, as the singer has brought great visibility and million-dollar profits to the league and the team led by Patrick Mahomes.
A report from Apex Marketing Group to Front Office Sports has reported that Taylor Swift’s presence in the NFL has generated the equivalent of $331.5 million for both the league and the Chiefs.
This million-dollar amount is valued by the singer’s mentions in digital media and television,
every time she attends an NFL game.
The impact that Taylor Swift has on the NFL is not only based on her presence on social networks or in the media, but also the singer’s fans who have begun to watch American football for her, so they have contributed in ratings and merchandise, Specially for the Chief‘s and Travis Kelce’s merchandising in particular.
Guillermo Lorenzo Manzano
